OUR WHY

To foster change so that men can express their emotions without hesitation and have the confidence to talk about how they are truly feeling.

10% DONATED

10% of our proceeds will be donated to HeadsUpGuys - an organization that's dedicated to supporting men in their fight against depression.

BUILDING A COMMUNITY

We've got bigger dreams than being just another clothing brand, we want to create a community where all people feel respected and heard.

ENCOURAGE CONVERSATION

Lots of our pieces are designed to promote initial conversations when it comes to mental health.