Created in 2023, Friends of Felix is a lifestyle and fashion brand that focuses on creating conversation around men's mental health.

It's about realizing everything isn't perfect, and that's the way it's supposed to be. It's realizing that the lows of life make the highs that much more pronounced.

We are far from experts or professionals in the field, but we hope to serve as a reminder - check in on those around you, take on life day-by-day, and speak out about your mental well-being.

Our goal is to foster change so that men can express their emotions without hesitation and have the confidence to talk about how they are truly feeling.