Committed to men's mental health
Spring Summer '23 Is Here
Browse the collection
Use this section to easily call attention to one of your collections. We'll show photos of the first 5 products.
Friends of felix
To foster change so that men can express their emotions without hesitation and have the confidence to talk about how they are truly feeling.
10% of our proceeds will be donated to HeadsUpGuys - an organization that's dedicated to supporting men in their fight against depression.
Building a Community
We've got bigger dreams than being just another clothing brand, we want to create a community where all people feel respected and heard.